Soft2Bet’s work was designed from the outset so that the platform could be confidently described as a technology start-up, applying flexible solutions and built-in Responsible Gambling modules. This approach enables the company to operate successfully in licensed markets worldwide – from Denmark and Sweden to Ontario (Сanada) and Romania. This makes Soft2Bet it possible to turn compliance with regulation into a strategic competitive advantage.
Soft2Bet’s position: regulated iGaming as the new normal
Only a few years ago, the primary objective for many in the iGaming sector was achieving maximum scale. This focus on rapid expansion is now being complemented by a more systematic approach to business processes. These changes fundamentally alter go-to-market strategies and the way companies develop. As a result, a new operating mindset has emerged, where regulatory alignment serves as the fundamental basis for all activities. Soft2Bet adheres to this principle in both platform development and ongoing cooperation.
Soft2Bet notes that the primary driver behind regulation is the protection of market participants’ interests, with policy and new laws aimed at safeguarding players becoming a key element. There is a growing emphasis on Responsible Gambling, including the use of betting limits and specific marketing rules. All of this is necessary to reduce negative social impacts.
Supervisory authorities also play an active role in shaping markets. Core business functions are now in compliance with regulators. Planning increasingly accounts for fines for breaches. A business can no longer simply “enter” a modern market; it must first meet a set of strict criteria and take regulation into account.
For companies like Soft2Bet, it is critical to build a regulation-centric platform model. Operating in different jurisdictions and obtaining licences are seen as the main key to accessing larger player volumes and a larger legal audience. From the outset, Soft2Bet has chosen markets with clear, stable, structured rules, making regulation one of the key criteria for successful market entry. This approach makes the business highly attractive to partners and providers.
Soft2Bet as an example of a regulated iGaming provider
Soft2Bet operates as a regulated iGaming provider with a clear compliance-led model. The company applies a systematic approach to compliance, taking regulators’ requirements into account at every stage of platform development and operation:
- Integration of modern player-protection processes, AML/KYC and risk management into the technology architecture of platforms and solutions.
- Protecting players and achieving a strategic balance between risk control and user experience.
In addition, Soft2Bet maintains dedicated teams of compliance and legal experts who work together at both strategic and operational levels.
Soft2Bet actively develops risk management, embedding it into platform operations to reduce the likelihood of breaches and protect players. The company considers Responsible Gambling a core element of compliance.
Multi-jurisdictional approach
Soft2Bet has built its platform so that a single technical foundation can serve multiple markets with different legal and regulatory requirements. The platform has a modular and flexible architecture, enabling jurisdiction-specific modules (limits, KYC, reporting, payments, languages) to be configured without rewriting the entire codebase.
Soft2Bet uses a modular approach, which means key regulatory components can be enabled and configured depending on the requirements of a specific jurisdiction:
- configurable KYC/AML processes;
- deposit, betting and gameplay-activity limits for each jurisdiction;
- configurations for local reporting formats and validation;
- local products and features (exclusive games/offers).
As a result, Soft2Bet applies a multi-jurisdictional, modular approach to regulation, enabling rapid entry into new markets.
The role of internal policies
For Soft2Bet, building internal standards to combat financial crime is not an optional extra; it is a mandatory part of the operating model.
The company regularly reviews its KYC processes and aligns them with international requirements, clarifying which checks are applied, how data is processed, and how actions are documented for regulators and banks – an essential part of AML/CTF compliance.
Soft2Bet embeds all Responsible Gambling requirements into the platform architecture and internal policies from the outset. In addition to AML and Responsible Gambling, Soft2Bet sets internal standards for marketing and CRM.
Soft2Bet’s compliance team analyses the data collected, trends associated with breaches, and changes in legislation. This supports regular updates to internal policies and staff training.
Policy and regulation in iGaming: the overall framework
The iGaming industry is gradually becoming a new model in which policymakers and regulators view it not merely as entertainment but as a distinct sector with specific social and financial impact. One key regulatory requirement is that platforms must prevent harm to players.
There is a growing focus on combating Anti‑Money Laundering (AML) and Counter‑Terrorism Financing (CTF). Potential anonymity, fast transactions and a global audience make iGaming a high-risk sector.
Today, the gambling sector is defined by Global compliance standards (AML/CTF).
This framework makes regulation a strategic foundation rather than an external factor.
Core components of modern regulation
Business transparency relies on licensing, which has become modular and multi‑level. Each part of the ecosystem therefore requires its own set of licences – for example, platform licences and content-supplier licences.
Modern regulators in the iGaming industry ensure compliance with the rules. Core blocks include AML/CTF, KYC and anti-fraud. Regulators aim to stimulate adoption of RegTech solutions, automation and AI to detect suspicious activity in a timely manner.
One of the fastest‑strengthening blocks of modern regulation is Responsible Gambling (RG) – player protection. RG is moving from a formal checkbox to a proactive model: platforms must identify suspicious behaviour themselves rather than waiting for requests.
For Soft2Bet, gaming platforms must be “audit-ready” at any moment: conducting regular audits and reporting to regulators. From the outset, Soft2Bet has embedded compliance and follows all rules and laws to ensure alignment with regulation. This helps the team create products that account for regulators’ requirements and build internal control mechanisms (AML, Responsible Gambling, training, monitoring).
Soft2Bet has already obtained 19 licences across 11 jurisdictions, enabling the company to operate legally and offer its services in important markets. In addition, the company continues to strengthen systematic compliance, taking account of the specifics of regulation.
Soft2Bet: a strategy for meeting regulation across different markets
Soft2Bet operates in regulated markets, which requires different compliance models. By obtaining licences in key regions (Denmark, Ontario (Сanada), Sweden and Romania), the company demonstrates that its compliance approaches are adapted to different legal regimes.
In its operations, Soft2Bet applies the “Compliance‑by‑Design” principle. This means all current regulation requirements are embedded in the platform architecture before it is deployed in a specific jurisdiction. For example, the MEGA platform and related solutions integrate identification processes, transaction monitoring, AML/KYC and Responsible Gambling tools from the outset. As a result, the deployed system is already prepared for the legislative requirements of the target market. This approach simplifies regulatory reporting and accelerates approval during licensing.
The platform can operate under different legal models thanks to:
- modularity;
- the ability to enable/disable individual functions;
- localisation of specific requirements.
A flexible modular platform structure is therefore a key component of Soft2Bet’s strategy.
The company operates in different markets, and compliance in each jurisdiction requires careful attention to specific laws and rules.
Soft2Bet adapts through a universal platform designed to incorporate jurisdiction-specific rules for marketing and advertising, age restrictions, bonus transparency and participation terms. To meet varied requirements across markets, the company uses proven monitoring and marketing-governance solutions. This enables operations even in jurisdictions with standards, while quickly identifying any compliance gaps in content.
Technological mechanisms for ensuring regulatory compliance
Modern iGaming platforms have long moved away from manual checks of every event. Today, automation is a mandatory technological component of compliance. For example, Soft2Bet uses automated activity monitoring (transactions, accounts and gameplay) to detect issues and anomalies in real time. Because the system is integrated into the platform core, teams can respond quickly to deviations and fully meet licensing requirements.
The most common tools for AML/CTF include:
- Real-time transaction monitoring. Automated systems analyse the speed and frequency of transfers, transaction values, and payment geography.
- Risk assessment and behaviour classification. Systems use dynamic models to evaluate a range of risks across multiple parameters, building a risk profile.
- Automated blocks and triggers. When suspicious patterns are detected, the system can automatically suspend transactions, block operations or require additional KYC/AML checks before proceeding.
Soft2Bet has its own compliance ecosystem, underpinned by automated mechanisms that identify behavioural risks in real time.
Built-in KYC mechanisms
KYC (Know Your Customer) in iGaming is a mandatory identity-verification framework. It involves multi-layer checks at different stages – for example, registration and deposits/withdrawals.
Under KYC, an operator must confirm that the user is genuinely who they claim to be, which requires document verification. Biometrics are also a key component – this process is becoming mandatory in jurisdictions with high identification requirements.
Although the core principles of these checks are broadly similar across jurisdictions, there are important differences. For example, in the EU regulators require robust identity confirmation before a user can play and make real deposits. In Ontario (Canada), certification and KYC align with the province’s financial and AML rules.
KYC is most often built on a risk-based verification principle. While this approach reduces friction for genuine users, it still ensures deeper checks whenever regulation requires it.
Responsible Gambling modules
Core elements of Responsible Gambling modules include deposit and betting limits, helping players stay within their budgets and making gameplay responsible and more transparent. Another important tool is self-exclusion, which allows players to voluntarily suspend access to gambling for a defined period. This tool is particularly valuable for users who feel their gambling activity is becoming excessive. For short-term temporary pauses, “cooling-off” periods are used.
When selecting specific tools, Responsible Gambling modules use data and algorithms to analyse player behaviour. As a result, platforms can not only monitor risk patterns but also automatically initiate interventions and provide notifications and prompts.
This modern approach supports a gradual shift from reactive measures to preventative intervention, preventing addictive behaviour among high-risk users with greater effectiveness, as required by regulation.
Reporting and audit system
Soft2Bet treats compliance as an integral part of the product, not an external “add‑on” function. As a result, the company is fully equipped to prepare regulatory reports:
- Every AML, KYC or RG action is recorded with the time, reason and a reference to the relevant laws;
- All data is strictly structured, so it can be provided to the regulator in the format required by the specific licence.
For all key operations, the company maintains dedicated logs; if a regulator conducts an inspection, the necessary data and clear explanations are readily available.
In addition, Soft2Bet’s team uses internal monitoring tools to automatically capture any error signals, initiate investigations, compile complete dossiers and more. The company has established automated data transmission to regulators with precise timestamps and rationales, so report exports can be provided to supervisory authorities without additional rework.
Market localisation
In iGaming, localisation is directly linked to adapting a product, UX experience and infrastructure to the cultural, legal and technological expectations of players in each market and region.
When localising, it is important to pay attention to the following:
- Support for multiple currencies and a wide range of payment methods (integration of local payment methods via Soft2Bet at platform level).
- UX localisation and cultural adaptation of the interface. Soft2Bet enables the interface, language, section order, themes and visual elements to be customised by market.
Soft2Bet’s platform supports “brand-oriented” localisation, meaning each brand can be adapted to the local market to reflect its specific characteristics and differences.
Responsible Gambling policy as the core of regulation
The iGaming industry is developing far faster than traditional land-based gambling. This turns Responsible Gambling into a mandatory element of Corporate Social Responsibility (CSR).
Under laws in different markets, a variety of tools are used:
- Player self-regulation tools (deposit limits, session limits).
- Behavioural monitoring mechanisms (pattern control, algorithmic risk scoring).
- Identification and verification (KYC, AML procedures).
Soft2Bet implements a prevention system for problematic behaviour, using:
- analysis of risky behaviour (using internal monitoring and player-behaviour flagging systems);
- automated warnings (players receive built-in reminders and automated notifications about limits and controls);
- personal restrictions (a full set of standard, transparent tools for adjusting user activity);
- player support (active encouragement of players).
Soft2Bet as an example of a platform capable of operating across different environments
The platform’s versatility makes it possible to operate simultaneously in jurisdictions with different requirements, laws and regulation. This flexibility is underpinned by its modular architecture. Soft2Bet’s team builds its technology foundation around a modular principle, meaning key functional blocks (account management, payments, content, anti-fraud and Responsible Gambling) can be enabled/disabled and configured to meet the requirements of each jurisdiction.
Soft2Bet continuously adapts its infrastructure to the current state of legislation and new amendments to laws. As a result, AML, KYC, security and Responsible Gambling procedures are regularly updated.
This combination provides Soft2Bet with stability and predictable operations in a rapidly changing environment – particularly important when launching in new markets and maintaining the trust of regulators and partners.
Challenges and the future of global regulation
Regulators worldwide are steadily requiring player protection, transparency and harm prevention. This is no longer a matter of recommendations – many jurisdictions are turning them into full laws.
In the near future, demand will grow for the following trends:
- Stronger financial rules and transparency requirements.
- Digital player identification.
Given the rapid pace of iGaming’s development, Soft2Bet relies on technological adaptability to prepare for future changes: transparent reporting and support for digital IDs.
In the near future, regulators will expect even greater transparency. Technology platforms are likely to become the key to the industry’s sustainable development while meeting the full scope of regulation.
Soft2Bet technologies and processes as tools for complying with laws
To comply with laws in the iGaming industry, Soft2Bet offers a range of technologies and processes as practical tools.
For example, for automation and regular monitoring the team uses:
- Automated risk scoring for players and transactions. The automation mechanism is built on machine learning and adaptive rules. The system automatically classifies all player actions.
- Automated generation of reports for regulators. Transparent decision trails are used, with every automated assessment, rule response and configuration change recorded in logs (core SEON functionality).
As a result, Soft2Bet uses advanced automation and AI-based monitoring. Through integration with ML engines, automated risk assessments and real-time checks, the system delivers both operational efficiency and alignment with regulatory expectations.
Responsible Gambling as a technical module
In today’s iGaming industry, Responsible Gambling is increasingly implemented not only as a policy but also as an integrated technical module within the platform stack. A prepared RG (Responsible Gambling) toolkit can therefore operate within a finished product. It also provides the ability to adapt functionality to different markets and regulatory requirements.
A universal set of Responsible Gambling tools, configurable for each market:
- Player-set limits (limits on deposits, bets, losses and gaming time).
- Self-exclusion – blocking an account (temporary or permanent) at the user’s/player’s request.
- Player behaviour monitoring – thorough analysis of patterns, playtime and financial operations.
All of the above tools form the foundation of RG functionality, ensuring both compliance with legislative requirements and support for a safer gambling environment for all users.
Conclusion: regulated growth as Soft2Bet’s competitive advantage
Operating in multiple markets with transparent rules brings platforms a number of clear advantages. As a result, operators that comply with all laws can build a stable audience and more sustainable long‑term revenues. Soft2Bet is a clear example of a platform that has been oriented towards legal, transparent and responsible markets from the start. The company launches brands and platforms only after securing the relevant licences in each jurisdiction. This strategy helps ensure compliance with local requirements, demonstrates regional adaptation of content, and supports effective engagement with regulators.
In summary, the future of the iGaming industry belongs to those who can combine innovation with clear compliance with all laws and regulation. This is not only about meeting current rules and requirements, but also about the ability to adapt quickly as new standards are introduced across different legal environments. With this approach, regulation can be transformed from a barrier into a strategic competitive advantage.